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Why Use Mailing List Hosting?

Mailing List Hosting - The Money is in the ListYou’ve heard it once, you’ve heard it a million times – the money’s in the list. Even if you’ve never heard it, email marketing is one of the most lucrative Internet marketing models in existence. But what does it all mean?

Email marketing involves building a list of verified email addresses (leads) and sending them relevant emails on a regular basis. These emails contain a balanced campaign that features a combination of free content, useful information and helpful resources, with paid advertisements, affiliate marketing products and promotional emails. By relevant, we mean that your emails (or newsletter, e-zine, etc.) should be focused on the product, topic or niche that is represented on your website.

Email marketing and list building allows you to connect with your target audience. It helps facilitate the process of an active subscriber becoming a customer by giving you the opportunity to direct them to specific products, exploring what your target audience is actively buying, and what kind of products or services they are likely to purchase from you. If you are new to email marketing, this may seem like it’s not easy. We are going to show you that with the right tools, it can be simply a snap.

Email Autoresponders

If you’ve ever made a purchase online or signed up for an email newsletter, list or group membership on the Internet, and received a nearly instantaneous response in your e-mail inbox, an autoresponder program was responsible for delivering that reply. Autoresponders are e-mail programs that send out a preset message in response to every incoming e-mail received.

Some autoresponders, like sign-up services for e-groups and forums, only provide a single response for every message received. Just about every Internet-based company uses autoresponders for a variety of purposes, from automating tasks that would otherwise take up hundreds of man-hours to building lists and tracking prospective leads.

Multiple autoresponders send a series of messages to e-mail addresses on a predetermined, timed basis. For instance, a multiple autoresponder can be used to send an instant response, then a follow-up message three days later, then another five days after that, and so on. It can be programmed to send a message a day, one per week, twice monthly, or any interval that satisfies the purpose of the message series.

Autoresponders are one of the most powerful Internet marketing tools available. They are easy to use, and once they’re set up the entire marketing process is automated and instant. When you use autoresponders, your Internet business runs itself 24 hours a day. Launching an effective autoresponder campaign can mean the difference between a struggling business and a wildly successful one.

Just about any online business can benefit by using email autoresponders. In fact, with a properly arranged email marketing campaign, your business can be grown around an autoresponder program. All you need is a product and an effective series of autoresponder messages, and you can start carving your piece of the Internet pie. Few sales are made by impulse buyers, particularly on the Internet. But if you are able to get your message out repeatedly to people who are already interested in what you have to offer, you will see an explosive sales response.

Choosing A Topic For Your Email Autoresponder Newsletter

email autorespondersPeople who enjoy their work are happier. Their enthusiasm spills over into their work, and they often find themselves receiving promotions or raises and attracting customers without even trying. Therefore, your topic must be an area in which you have personal interest or expertise. If you can put your passion into your marketing material, people will be able to tell that you believe in what you’re selling. This builds trust and sales.

If you’re comfortable talking about your product, and you are passionate about the subject, your confidence will permeate every area of your email marketing program. You will receive unsolicited comments from buyers who are pleased with your service. You’ll be able to build consumer trust because people will know that you endorse your product 100 percent.

One aspect of developing your personal interest in a topic is to actually use the information you’re offering. That way, when you discuss the benefits of buying your product, you’ll be able to get personal about the experience.

Another important part of choosing your topic is identifying your area of expertise. Visitors and subscribers won’t know unless you tell them. This doesn’t mean you have to be an “expert” or brag. It just means that it will be far easier for you to sell a product you know a lot about — and far easier for buyers to part with their hard-earned money when they know they are purchasing from a knowledgeable source.

Think you don’t have an area of expertise? You may know more than you think you know. The topics you’re familiar with don’t have to come from a job or college courses.

Why Mailing List Hosting (a.k.a. Email Autoresponders)?

To accomplish a task efficiently and effectively, you need the proper tools. If you have ever tried to turn a screw without a screwdriver or reach an item on a high shelf by propping yourself up on something because you didn’t have a stepladder on hand, you know that each task was more difficult than it could have been. If you are serious about making email marketing part of your Internet marketing business, you need mailing list hosting. Simply put, this is the right tool for the job.

To have a smoothly running autoresponder series or email newsletter, there are some basic criteria that need to be met. Having each of these items can ensure your emails are deliverable, manageable and trackable – which equals profitable.

  • Double Opt-in subscription process. This means a confirmation email containing a verification link is sent to your new subscriber. They must click that link to verify their subscription and begin receiving your newsletters. This is also a step toward compliance with the United States CAN-SPAM Act (which we strongly recommend you read before starting your autoresponder series).
  • Simple, functional sign-up form for new subscribers.
  • Easy and fast opt-out / cancel subscription capability (required by CAN-SPAM Act)
  • The ability to schedule email delivery and pre-populate multiple issues or emails for scheduled delivery over predetermined intervals.
  • Email analytics and tracking. You need to be able to see who is opening your messages and clicking your links. This is essential for knowing which emails work and ditching those that don’t.
  • Assign the “thank you page” on your website after the user has subscribed.
  • Assign the page a subscriber lands on when they click the confirmation link in the double opt-in verification email.
  • The ability to use your own (attractive) links instead of long ugly affiliate links.

To set this all up yourself, especially if you are new to hosting and scripts, can be tough. Additionally, while most web hosts offer email list scripts, they have an hourly email limit that can be a real hindrance as your list grows. This is why an autoresponder service is the right choice for conducting email marketing.

There is one last thing to mention about having an email list; something that makes an autoresponder service that much more valuable and important – deliverability. Sending an email is not the same as email delivery. In order to be delivered, your email must travel from your host’s server, over the Internet (through various other servers, relays, etc.) and be accepted first by your recipients email server and then by their email account.

While acceptance in their email account is largely up to your subscriber (which is why you should always tell them in your first email to add that address to their email address books), server acceptance is not. Internet Service Providers and major free email providers (like Hotmail, Yahoo!, MSN, and GMail) filter email based on multiple criteria. These can include certain words or phrases, image content, attachments and website URLs. ISPs can also block your messages if enough users improperly flag them as spam, or if a user abandons their email account and enough of your newsletters bounce.

Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification. A good autoresponder service will have built relationships with major ISPs. They should actively seek out and resolve potential delivery issues. Doing this yourself can be extremely time consuming, not to mention there is a good chance the ISP will ignore your request. An email marketing host gives you the benefit of an established company with an existing relationship acting on your behalf to get your emails delivered and helping to prevent you from becoming classified as a spammer.

The Best Email Autoresponders / Mailing List Hosting

The best Email Autoresponders / Mailing List Hosting company is AWeber. The company was built specifically with email marketers and newsletter publishers in mind. There are so many benefits to using them as your autoresponder service, we can’t list them all here. A few of these benefits are:

  • Simple 2-step sign-up form creation. No HTML knowledge necessary
  • Send subscribers to any page of your site after they fill out your form
  • Automated delivery – no manual sending needed
  • Pre-loading and scheduling of email delivery
  • Automatic processing of unsubscribe requests and undeliverable addresses
  • Track who opens your messages and who doesn’t
  • Track who clicks your links and who doesn’t
  • Segment subscribers based on who clicked (or didn’t click) and send follow up emails.
  • Track website clicks using your own domain name, without ugly click tracking links
  • Integrate with shopping carts like PayPal to automate digital product delivery and post-purchase email campaigns
  • Pick from over 135 templates, use your own, or create messages with the built-in editor

AWeber was built for email marketing programs. They have expert customer support, and extensive knowledge base, a very informative blog and free videos/webinars to help you learn how to make your campaigns and newsletters even better. Their prices are affordable for small websites and they offer a 30-day hassle-free money back guarantee. You can even get your first month for $1 through this link, just to try it out.

AWeber - Mailing List Hosting and Email Autoresponders Service

For all these reasons and more, we not only recommend AWeber, we also use AWeber as our mailing list hosting and email autoresponders service. These guys are A+ all the way.

Click Here Now to Visit AWeber
Start Your Email Marketing on the Fast Track to Success!

 

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